From a website to a customer experience platform

“Where can it possibly be?” That’s not a question that visitors to the new Tridonic website will be asking themselves. The product catalogue, the eShop and editorial content are now integrated on a clear customer experience platform. No matter whether users come to the website via a search engine or go to it directly while browsing, a streamlined uniform navigation system will take them quickly to the product or information they need for their lighting application. The clear navigation system will guide them intuitively from the application to the system and then to the appropriate component. Product family and product detail pages will then direct them to the ordering page. Intelligent, context-sensitive crosslinks simplify navigation.
 

Ordering products is as easy as online shopping

The online shopping experience familiar to users in their day-to-day lives is seamlessly incorporated in Tridonic’s completely updated B2B eShop. Regardless of how users prefer to search, they can quickly find the right Tridonic product thanks to the intelligent filter functions in the product finder. The autosuggest function speeds up the search for the appropriate solution. And the old reliable method of searching by article number is still available.

The customer journey on the website is both logical and intuitive. The most common challenges within an application scenario are used as the basis for presenting appropriate system solutions and ultimately the most suitable product families. Clear comparisons between systems, understandable infographics and supplementary function descriptions make it easier to choose between different options.

Reference reports from actual practice provide users with inspiration for solving their specific challenges. Users can filter the editorial content on the website to gain an overview of all the articles on any topic of particular interest. Crosslinks within the articles lead directly back to the product finder, with the results preselected according to the context.

“For optimum usability we have deliberately kept the navigation simple, with easy-to-understand terms,” says Hugo Rohner, CEO of Tridonic. “What’s more, the search can be customised to suit personal preferences. Our aim is for users to find the new customer experience platform both convenient and a joy.”